Sharing accommodation, hotels criticism by consumers, amateur photos and videos from all destinations … The Internet is overflowing with valuable new tools to navigate beyond the screen.
The developments of new forms of communication are constantly changing our everyday lives. And just like years ago Internet habits changed in many ways, Web 2.0 is the technology that is based on interaction and social networks, is once again changing our habits in terms of forms of interaction.
Of course, with that scenario and that transformation was not long in coming for tourism. And if so normal for some time before scheduling a trip was to find data to or call scattered consultations blogs, official sites, or those companies engaged in the sale of services, it is now unthinkable without navigating through any of the numerous networks converging in travelers from around the world leaving recommendations unusual data, opinions, suggestions, findings, special offers, and all that comes to mind. It is, without doubt, these virtual communities that provide a powerful tool for making decisions and plan travel, and also in spreading destinations, offers information and win customers.
Web 2.0 represents a major leap in terms interrelate and link people with common interests, basically providing specific information and segmented and at the same time, linking people with similar interests in a common area.
One of the most developed social networks and members worldwide, Facebook is perhaps the workhorse for many companies and agencies associated with the item can not escape the phenomenon of tourism 2.0. Although his original idea was to serve as a meeting point for former colleagues from colleges and universities, eventually grew so that surpassed any expectations. Those growths led to the new applications were generating more power give segmentation according to the interests of members.
YouTube is the most important in terms of exchange of videos, is also used by both official agencies and by private agents. Clearly represents one of the best ways to disseminate a destination, has a range difficult to gauge, since virtually no cost.
Through different channels, both government agencies and private entities serving the leading site for sharing videos show when the goodness and beauty of their destinies. And so much comes the flexibility of the medium to the prestigious publication Lonely Planet, which specializes in travel guides, opened its channel, the Lonely Planet TV when he launched a related short film contest where the judges are the visitors to the site.
The same goes for Flickr, perhaps the most important space for sharing images. There, beyond the photos that each passenger can climb in fact, according to experts, the number of users that share pictures of travel increases exponentially every day, you can also find tons of promotional material posted by public bodies and private.
All the above makes sense, and reasons for this trend are several. On one side is the enormous impact that networking in the general public on the other, in a time of global economic crisis, the huge savings that could make such non-traditional advertising, and finally, by the power of scope and penetration of the Internet, which can hardly compete. Therefore, all agree that today is one of the best ways to attract customers.
How is the story? This phenomenon is going to increase even more with Internet 3.0, which is what is coming. It has to do with a higher level of segmentation, with specific areas of attachment. Now, people dump a lot of information without excessive systematization, the next step is to see how it is processed and how it is accessed.
Hardly anyone now planning a trip without consulting the Web.